Fri. Feb 23rd, 2024
Sony A7 Mark IV - The most anticipated super product in 2021

Sony A7 Mark IV – The most anticipated super product in 2021

The Sony A7 IV is Sony’s most anticipated mirrorless camera in 2021. It will be the successor to the Sony A7 III with lots of valuable upgrades such as a 33MP sensor, 4K 60fps video recording and autofocus system. Fast Hybrid point.

Strong points

  • 759 phase detection points and 425 contrast detection points
  • BIONZ XR Image Processor
  • 33MP Exmor R CMOS Sensor
  • Shoot up to 10 fps, ISO 100-51200

Sony A7 IV design

The body of the Sony A7 IV has the same design as the Sony A7S III camera with a large handle that provides a firm grip. The Sony A7 IV features a 3.0-inch vari-angle articulating display with 1.03MP resolution, allowing content creators to professionally shoot videos and selfies from different angles. This monitor is perfect for vlogging or other self-recording needs. Additionally, you can also use the screen for intuitive shooting controls or menu navigation.

Sony A7 IV equipped with a 3.0 inch articulating screen

The EVF has a resolution of 3.68 million dots which is almost 1.6 times higher than its predecessor for clearer and sharper viewing. The viewfinder has a magnification of 0.78x with a field of view of 37.3 degrees.

Equipped with 33MP BSI Exmor R CMOS sensor and BIONZ XR image processor

The Sony A7 Mark IV features a 33-megapixel back-illuminated full-frame CMOS sensor that delivers quality images and video for stills and video. The built-in sensor enables the camera to operate with outstanding performance, high light sensitivity and accurate color reproduction. This design also allows the camera to shoot in low light with a sensitivity range of 100-51200.

Sony a7m4's 33MP BSI Exmor R CMOS sensor delivers exceptional image quality

Sony also uses the BIONZ XR image processor on the Sony A7 IV (Sony A7m4) to deliver strong performance. This image processor has a faster processing speed than the BIONZ X processor in the Sony A7 III, delivering exceptional image quality, minimizing image distortion or distortion. The image processor combined with the sensor allows shooting at up to 10 fps, using a mechanical or electronic shutter and with AF/AE activated.

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Sony a7 mark 4 camera with BIONZ XR image processor

4K 60fps dock video

The Sony A7 IV’s sensor not only helps produce high quality images but also provides crisp and lifelike 4K 60fps video recording. With full pixel readout paired with an all-new image sensor and wide dynamic range, the Sony A7 Mark IV can capture smooth video with sharp images when fast-moving subjects. This is an upgrade when the Sony A7 III camera is only capable of recording 4K at 30 fps. In addition, you can also record 10-bit video with 4:2:2 color sampling and Long GOP or All-Intra frame encoding for faster tone conversion, maximum post-processing support .

In particular, when recording 4K video at 30 fps, the camera can deliver full-frame 7K upsampling for high-resolution 4K footage. The Sony A7 IV’s unlimited recording time lets you shoot unlimited video, and the camera features an improved heat sink construction to increase recording time.

Sony A7 m IV can record smooth videos with crisp images

Stable video recording with active mode

The active mode built into the Sony A7 IV supports the best portable video recording. With this mode, the camera accurately detects the amount of image compensation and stabilization so that the Sony A7 IV can produce smooth movies.

The ability to focus precisely

The camera inherits the autofocus system from the Sony A7S III and Sony A1 to deliver fast and accurate subject focus so you never miss a moment. The Sony A7 Mark IV features 759 phase-detection and 425 contrast AF points that support focusing in a variety of lighting conditions with sensitivities down to -4EV. Sony’s intelligent AI real-time tracking detects and tracks the subject’s face with high precision.

    Sony alpha A7 IV has the ability to accurately focus on human and animal eyes

Additionally, eye-detection AF has also been improved, working flexibly even when the subject is looking up, down or to the side. In particular, the Eye AF Bird focus function is also integrated on the Sony A7 IV (A74) to facilitate bird tracking. Whether the bird is perched or in flight, this function can maintain stable and fast focus. This feature is very useful for photographers who specialize in nature photography.

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Supports S-Cinetone, Creative Look and S-Log3

S-Cinetone can be used on the Sony A7 IV to deliver unique colors and beautiful skin tone renderings without post-editing. You can use Creative Look presets to quickly choose a style for your photos, videos, or live streams. S-Log3 is also available to take full advantage of the camera’s dynamic range by creating over 15 steps of dynamic range with increased control over dark to mid-image areas.

Image stabilization

The 5-axis SteadyShot INSIDE image stabilization system works well to achieve a maximum shutter speed compensation effect of 5.5 steps, improving compensation for five different types of camera shake when shooting. taking photos and videos. Image stabilization allows users to easily operate the Sony A7 IV without worrying about shaking. All 5-axis stabilization will work at all times, even when used with third-party lenses and adapters, or lenses with built-in optical stabilization.

SteadyShot INSIDE 5-axis image stabilization system on sony a7m4

Wireless data transmission

The Sony A7 IV features Wi-Fi and Bluetooth connectivity that makes it easy to transfer photos and videos from the camera to mobile devices for live online sharing with 2.4 and dual band support and 5GHz. Sony’s Imaging Edge app also makes sharing and connectivity easy. You can also perform live playback from the camera by connecting the camera to a computer or compatible mobile device via USB.

The sony a7m4 camera lets you go live with ease


HDMI A, micro-USB, USB 3.2 Gen 2 Type-C ports support faster and more reliable tethering. Two 3.5mm headphone ports and an external microphone provide greater control over audio recording. Sony is also adding a USB Type-C port on the Sony A7 IV to connect to an optional Ethernet wired LAN adapter that provides 1000BASE-T connectivity, wired remote photography, or FTP transfers.

Sony A7m4 Battery

The Sony A7 IV uses a high capacity NP-FZ100 lithium-ion battery. When fully charged, the camera offers approximately 520 shots when working with the viewfinder or 580 shots when working with the LCD screen.